Sue Bray is an experienced, highly motivated association executive who is available for consulting projects.
She is an expert in marketing and product development targeted to specific market segments, utilizing her experience in reaching the baby boomer market and specializing in generational diversities.
Since 1976, she has served Executive Director of the Good Sam Club, and Vice President, Member Experience, for Affinity Group, Inc., the Club's parent company. The Good Sam Club consists of nearly one million families who own recreational vehicles, and is based in Ventura, California.
period as Executive
Director, the Good
Sam Club grew
from less than 200,000
members to more
than one million families.
Bray is a graduate of Colorado College in Colorado Springs, Colorado, and began her career working for Members of Congress in both their home state offices and in Washington, D.C. In 1976, she became Director of Chapter Activities for the Good Sam Club. In 1979, she was promoted to Executive Director, with responsibilities including membership benefits development, membership acquisition and retention, the Club's magazine, Highways, the Club's website, legislative efforts, Club events, and Club activities, including its 2000 local chapters. During Bray's period as Executive Director, the Good Sam Club has grown from less than 200,000 members to more than one million families.
Sue was appointed by the Secretary of Interior to represent recreational users on the Bureau of Land Management's Public National Advisory Council from 1991 to 1994, and has testified before Congressional Committees, State legislative bodies and local city councils. She received the Recreational Vehicle Industry Association's Legislative Award in 1990. She is a member of the American Society of Association Executives, on the Board of Directors of the American Recreation Coalition, and serves on the National Advisory Board of Dogs for the Deaf.
In 2010, Sue launched her own consulting firm, specializing in product development and targeted marketing efforts to organizations and associations. The Good Sam Club was her first client. Since then, she has expanded her business to work with Equity Lifestyle Properties, which operates hundreds of outstanding recreational communities throughout the United States, Hagerty Plus, an organization of antique car enthusiasts, and the Venice Beach House, a small inn in southern California.