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Susan Bray

consulting & marketing


During Bray's period as Executive Director, the Good Sam Club grew from less than 200,000
members to more
than one million families.

News



Sue Bray Relaunches Consulting Business


Camarillo, California (January 2, 2013) – With the new year, Good Sam’s well known long term executive, Sue Bray, is escalating her consulting business, Sue Bray Consulting, www.suebray.com. As a consultant, Bray will be utilizing her expertise and experience in marketing and developing association membership benefits and producing events.

Bray’s long term involvement with the Good Sam Club began when she was hired as chapter activities director more than 30 years ago. Shortly thereafter, she was named vice president and executive director of the Club. During her tenure, the organization grew from less than 200,000 members to more than one million member families. Sue spent most of her career with Good Sam developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design and launch of the club’s highly regarded emergency road service.

Bray was instrumental in designing and developing many of the Good Sam member benefits and activities, including the Standby Sams volunteer network and developing discount partnerships for the club’s Smile & Save program. She managed club members’ participation in several major charity initiatives, including Law Enforcement Torch Run for Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also represented RV consumers at federal, state and local levels, forging several major RV legislative issues.

In 2009, Bray was inducted into the RV Hall of Fame in Elkhart, Indiana – one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.

Sue Bray Consulting was formed in 2010, and companies utilizing Bray’s services include Equity Lifestyle Systems, RVing Women, the Venice Beach House, and the Good Sam Club. Most recently, Bray was charged with expanding the Club’s Rally program from one annual event to three successful Rallies held in 2012, hosting more than 20,000 Good Sam members.

For more information, visit www.suebray.com, or call (805) 981-2951


Good Sam Club Executive Director Sue Bray Announces New Business Venture

VENTURA, CALIF. (Feb. 22, 2010) – Affinity Group and the Good Sam Club, the world’s largest recreational vehicle (RV) owners’ organization, announce that Executive Director Sue Bray is leaving to form her own consulting business, Sue Bray Consulting. Bray’s new business will focus on and utilize her expertise in marketing, managing and operating membership clubs and events.

Affinity CEO and President Mike Schneider made the announcement, stating, “Sue has dedicated her 33-year career to enhancing our members’ experience through excellent membership benefits, development and service. Much of Good Sam’s phenomenal growth over the years can be attributed to Sue. We wish her the very best of luck in her future endeavors, and I’m proud to announce that the Good Sam Club will be one of her first clients. She now has the opportunity to expand her outreach, public relations and development functions for the club as well as providing her expertise to other organizations. We are fortunate Sue will remain available to the members for the foreseeable future.”

Sue joined the Good Sam Club, a division of Affinity Group, Inc., in 1976 as chapter activities director. In 1979 she was named executive director of the club, and became an Affinity vice president in 1980. During her tenure with the Good Sam Club, the organization grew from less than 200,000 members to nearly one million families today.

Sue spent most of her career with the Good Sam Club developing partnerships and benefits for members, including the popular trip routing service, an RV financing program, a member credit card, and was deeply involved in the design of the club’s popular emergency road service. She marketed and managed club events, including Affinity’s annual event, The Rally, which attracts upwards of 8,000 guests each year, and provided editorial direction for Highways, the club’s monthly magazine.

Bray managed the Good Sam Club’s participation in several major charity initiatives, including the Law Enforcement Torch Run for the Special Olympics, Dogs for the Deaf and Hole in the Wall Camps. She also managed its legislative and lobbying efforts, which she’ll continue to do on behalf of the club and its members.

In 2009, Bray was inducted into the RV Hall of Fame in Elkhart, Ind.—one of the youngest members and only the ninth woman selected for the RV industry’s most prestigious honor.

Also, included among Bray’s initial clients is the Venice Beach House, an upscale inn located beachside in Venice Beach, Calif. and listed on the National Register of Historic Places.

For more information on the Good Sam Club, please visit www.goodsamclub.com.

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About Affinity
Affinity, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.

Affinity is organized into four different business units – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. Their corporate headquarters are located in Ventura, Calif. Subsidiary operations and divisions can be found at multiple locations throughout the United States.

About The Good Sam Club
The Good Sam Club, is the world’s largest RV owners’ organization with nearly one million member families. Founded in 1966, the club offers its members a wide variety of services, including Extended Warranty on RVs (the Good Sam Extended Service Plan), Emergency Road Service, RV Financing, Good Sam Credit Card and Life & Health Insurance, as well as member discounts at parks, campgrounds, and RV events. Good Sam Club members also receive a subscription to Highways, the club’s popular RV travel magazine. Additionally, the club represents more than 2,000 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs, to name a few. The Good Sam Club is headquartered in Ventura, Calif., and is a subsidiary of Affinity.




RV/MH Hall of Fame
Induction

In 2009, Sue was honored
to be inducted into the
RV/MH Hall of Fame, in
Elkhart, Indiana.

Only five recreational vehicle industry representatives are selected each year, and Sue is only the ninth woman to be chosen, in addition to being one of the youngest inductees.

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